Things to consider when making a music video...

There is a lot of factors that could be taken into account when creating a music video - whether its the lyrics, the emotion it is trying to convey, the juxtaposition of the song to the lyrics or the instrumental music itself. This can really portray the difference between a bad and good music video as well.

Sound

Sound is essential to the music video as it is the music that makes the video. As the lyrics or the music itself that creates a drive to someone to create a fantastic music video, which portrays their emotion or mood when listening  to the music. The emotion/mood is also shown through many ways in a video, either by what the audience interprets it to be or what the directors point of view of the music itself should be.

In addition, the song  itself can help the process of creating a video -  is it a narrative much like 'Little Lights' by The Passenger which gives a story to show in the music video and therefore doesn't need much time to interpret a hidden message. Or it is a performance like 'Red' by Taylor Swift which also doesn't need much interpretation because it a video about the concert. Or it is a concept music video where there is only something to show and (normally) needs to show a deeper meaning such as 'Titanium' David Guetta ft. Sia.

There is also a theme of stereotypes as when you can hear a sweet piece of music/lyrics then you tend to think sweet themes and portray that though the video but when looking at a rough, dark piece of music/lyrics, you visualise dark connotations.

Example:

We're given a piece off music for this task which was:

Life Is A Gun - Jay Malinowski - Cœur de Pirate

When listening to the song we created a mood board and wrote down our emotions onto a paper. The music in relation to our emotions were the same within the class, this could shows that the audience interprets the song the same and could means that the emotion that is conveyed it important because this enhances the connection the audience with the band/singer.

When creating a music video the emotion conveyed is very important, because the audience has to be able to empathise the emotions conveyed and this enhances the audiences connection with the band/singer. This can also define the genre of music - through the obvious tone of the music, for example the video Life Is A Gun By Jay Malinowski, the genre could be defined by the singular sound of the guitar in the opening to the music video, when our group was trying to describe the type of  music video we pictured accompanying this, it would have been more or less the same as the actual video produced - a black and white tone, in a house, the gun being present, or perhaps metaphorical.

The feel of the music video has to be one of the important things when creating a music video, because without this, the audience may have a distorted view when the actual video is released.

Then we were able to see the music video and it looked like this: