Music Convention Analysis #2 : Hip Hop

Hip hop tend to consist of locations tat are a party or a fancy club and heavily dwells on alcohol. It has recognised clothing and brands including expensive cars and houses. Camera shots tend to be long and establishing to show the money involved. Close-ups to show the jewellery and assets of the artist. Also, uses attractive women. It does not follow any storyline and only follows genres and the artist tend to be involved

Every dance/violent act, they show a close-up of the face or hand so they can see in detail how their body and hands work to the beat of the music. They also have close-up of the vehicle, jewellery and facial expressions.