Song
: It’s My Life
Artist
: Bon Jovi
Director
: Wayne Isham
Genre
Characteristics:
A male around his teenage years lives with
his family (mum is heard) and while opening a live footage video on his (old
from the 90’s) computer, he gets a call from his friend, saying he is missing a
show. So he leaves the house quickly, going through numerous amount of
‘challenges’ and is solved through ‘action’ acts such as jumping from a height,
running on vehicles, rolling under trucks while its moving. The friend and Bon
Jovi singing the song is seen throughout the video.
What
is the relationship between lyrics and visuals? :
Key Lyrics is shown in the visuals such as
‘departed’ as the male character is leaving the apartment in an intense way.
‘Now or Never’, he does something that he wouldn’t normally do. Its clever how
they edited to have things that the boy would’ve never of done while Bon Jovi
sings ‘It’s My Life’.
What
is the relationship between music and visuals? :
As the music speeds up in the chorus, the
chorus parts have faster edited cuts to match the spirit of the music. The
spirit of the music is upbeat and fast which represents the ‘It’s My Life’
message to do with the song and therefore having a faster edited cuts
correlates with the music and visuals.
Are
there close-ups of the artist and star image motifs:
A lot of the close-ups are of Bon Jovi
when he is singing in the concert especially when it comes to the chorus. Maybe
representing that it’s his life and he did what he wanted to do with it and it
got him to great extents.
Is
there reference to the notion of looking? :
There maybe a small reference to the start
and end where you see the computers as they are older than what they are now
but maybe not be as relevant to the music video itself.
Are
there intertextual references? :
There are no main intertextual references.
Is
it performance-based, narrative-based, concept-based? How much for each?
It
is performance and narrative based as you see the male character
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