Bright colours are used and many close-ups to show the cheerful and upbeat emotions. Possible extreme close-ups and tend to show the purity and innocence in the personality of the artists. It aims at a teenage audience and it very upbeat so includes many jump cuts.
Britney spears is known as a princess of pop in the 1990's especially with 'Toxic' and 'Baby One More Time'. This is because they used upbeat, colourful and close-up videos to correlate with the music. Especially as no-one had done this before, 1990's became a colourful age through media influences such as Britney Spears.
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