Digi-Pack Coursework: Posters Final Product

Digi-pack Coursework: Final Product

Digi-Pack Coursework : Before & After Photoshoot

In preparation for the photo shoot we drafted sketches of what we thought we wanted for our music video.
These are what they looked like :

 They were more or less our storyboards and we didn't create a shotlist as we knew what we wanted and we saw that we were prepared enough to go without one.

Although, it took weeks of communication as we each were both had busy timetables, we eventually came across a date we could all do and met at the 'Bounty' pub where we had done the shoot.
The photoshoot went really well. It took about 30 minutes to an hour and he was very patient and understanding of our product. Also,  he knew this would benefit him because he could use the ancillaries for his music career.

This is the photoshoot for the ancillary task and instead of posting all of the photos on here, putting it on youtube as a video form you can see all the photos.

Digi-Pack Coursework : Genre Related Research

Digi-pack Coursework: Analysis of Tour Posters

I have looked at a variety of different concert posters from various genres, this is because I wanted to see the difference between these genres and how they are represented to the audience.

This Rihanna concert poster is very simple, although it follows typical conventions of an R’n’B music poster, due to the element of sophistication through the use of a strict colour scheme of red, white and black which creates a classy image. The use of red is only used as her hair colour; this is striking, eye catching and is the main focal point I look at when I see this poster. This is what draws my attention to the poster and gives Rihanna her own identity and image because her appearance is so unique. To me, I like how a picture of the artist takes up the majority of the page and underneath the image is her name in the largest and boldest writing, the white writing on the black box is really effective. However, there is not much blank space throughout the poster as information about the concert has fulfilled this which I admire.  The information below is easy to read on top of a black background, especially the white writing as it is most evident and simply puts across the details to the audience effectively. I feel it would be fairly easy to re-create a poster like this, simply because the conventions of a typical tour poster are used throughout this, therefore would be easy to re-create. Although I would not like to recreate this mainly because considering it is an R ‘n’ B artist I feel it would not suit the audience I am hoping to target (singer-songwriter/indie audiences). 

Taylor Swift concert photo sums up her character, basically because the photo taken is very natural and we can obviously see that see is live on stage. In addition, Taylor is creating a heart with her hands; this represents Taylor as a loving, friendly and down to earth woman, which I love. Even though her image is represented as a young joyful girl, there is a slight representation of sophistication and class from her glittery silver dress. I absolutely LOVE this because it shows two sides to her music. The colour scheme is clearly purple although the splash of gold stands out against the background and is the main focal point of this image. The mixture of classy colours gives it an indication of pop/country music; this is because the colour isn’t as bright to appeal to all pop audiences. The gold instantly gives a powerful and strong appeal. The variation of colour keeps the information looking interesting. In addition, I admire how the writing in the centre of the page looks as if its hand written, looking as if she has written it herself. We can evidently see important information around the edges of the poster. In my opinion, I actually prefer if all the important information about the tour at the bottom of the compositional frame so it is all placed together, rather than having it all separated, like Taylor Swifts poster, although it does make it distinct which I like. I like the fact that the album cover is shown at the bottom of the frame, promoting the album as well as the tour dates, these details are put across to the audience effectively. 

This tour poster follows more usual conventions of a concert poster. The Script concert poster looks very sophisticated, classy and professional due to the colour scheme of blacks, whites and gold, which gives the band a higher-class image, therefore is an indication of an alternative rock band. In this concert photo, the name of the band is most predominating with lights in the background, brightening up the photo overall, this looks like the image was taken at a live performance. I love how the main band member, Danny O’donnohuge is posed which looks natural. I like the way in which the band seem relaxed, rather then posing for the camera. I love the whole composition of this poster because it’s unique and engaging. This poster has a lot more information based on the concert and the information takes up half of the compositional frame and gives the audience information on dates, times, ticket prices, ticket websites etc. Although the details of the tour are small and at the bottom of the poster, they are still clearly visible due to the contrast of the white writing on the black box. The white writing against the black background works well together. In addition the album is placed in the centre left hand side of the composition, which makes it much easier to see.

I think each poster has a unique and different aspect to them and I particularly found key points that I want to take away from this. These are:

• Don't make the writing too small
• Make it identifiable who the artist is
• Make the colour scheme relatable to your artist
• Make it obvious that a tour is going to happen through tour dates etc..
• Put a website they can find more information on.
• Show the album itself - or anything about the album.
• 
  

Digi-Pack Coursework : Research of CD Digi-pack

1975's Album

The digipack has low key lighting, which anchors the idea of Indie Rock as it is stereotypical to the genre. The white light that outlines the speakers also anchor the idea of the indie rock genre as it is stereotypical for artists of this genre t be focused on their music shown by the musical equipment of speakers. As most videos of this genre include a performance element , it is another way for the band to portray to their fans its all about the sound.

As well as this on the front cover, highlighting the bands name emphasises exactly who they are without getting in your face. Its a simple yet effective way of composing a Digipack to appeal to wide audiences. Its very interesting in the fact that there are no band members on the front or back of the covers, juxtaposing the amount of times they are composed in the music video. This creates not only an enigma to the new listener but also anchors ideologies about those who create indie rock and how they want to present themselves

Another thing that is interesting between the two print pieces of text is that they’re symmetrical in the colour scheme, font style and the background image. By doing this it creates a trademark for the band and gets them noticed worldwide, as people will see this colour scheme and instantly relate to the 1975. 

The fact the colour scheme is black and white is also significant as it again anchors the ideas of indie rock as it is conventional within the genre as it connotes a sense of isolation and being on the outer edge translating to being different which of course what “indie” means.

Taylor Swift's Red Album

Compared to the other album she has, Taylor Swift's fourth album is very bold. She has made a statement as she has a bold font compared to her girly font beforehand. Her album has strayed from country music and now has gained a more of pop stereotype with her album.  It focuses on her as an artist and female rather than her country artist with her guitar as before.  Taylor is seen with a top hat hiding her face apart from her lips which is red. 'RED' the word is seen very bold throughout the whole album, maybe for the artist to convey a bold statement about something and this could be about relationship, friendship or her life in general. Also, red is the colour of extremes. It’s the colour of passionate love, seduction, violence, danger, anger, and adventure. Taylor Swift may want to convey these conventions throughout her album songs. Her on the front cover slightly hidden might suggest that there is more to uncover than we expected and give audience curiosity and 

Taylor Swift's name is on the front cover album highlighted bolded as well (although a tad smaller than the album name). This shows the audience boldly who the artist is from the first glance at the cd.

2015 - G324 - Gianluca Volpe - Your Place Used To Be Mine

Digi-Pack Coursework : Branding

Music Video Coursework : Editing Fifth and Sixth Cut

In the fifth week, we did peer assessment between the two groups in our media class and we gave criticisms and appraisal on the up-to-date work. We had critics; flashback weren't as clear, too much mouth shots, the facial expressions, at the end Gianluca should have of swung his guitar to finalise the product and many more.  By doing this we could improve our music video from our audience as the peer assessment was done by the same gender and age group as us. In addition, we finalised editing especially using effects such as the blurred frames to create a more dream ambiance as if he is really thinking about that day.


In the Sixth week, we mainly colour graded the music video as we wanted to give the music video a more warm coloured feel to the music video as we wanted the audience to feel connected to the music video as it is warm. Also, we put aspect ratios on the music video as well which took most of our lessons and frees to finish it off.

Music Video Coursework : Editing Third and Fourth Cut

The third week was really about putting all the necessary shots needed together but it really didn't feel like a music video. One reason to this was that the shots we put together was very long and so it felt like a short film with flashbacks more than an actual the music video. But after referring back to our research we had done from the start of the process, we realised that alot of the music video from our genre had short cuts but of different angles and set ups of playing the guitar. So not only did we apply this to our music video but there was still something missing especially at bridge/instrumental part of the song.

After showing our teacher the music video so far and explaining to him key ideas we put in and the situation we had, he made us realise that in the instrumental part, you could hear 2 guitars - acoustic (from before) and electric. So he suggested to us that it would be a great addition, if you could film that as well. After planning how we were going to do the 2nd unit, we decided to go ahead with the plans and actually shoot it for that weekend in time to check the footage and put it in the music video

The fourth week was still editing and perfecting the whole first part of the music video as the singer could not make the weekend we wanted to do the shoot so we had to do it the fourth week's weekend. The shoot was alright apart from a couple of thing, when actually arrived to the location, it took around 50mins after school so as it was in October, the lighting was not the same as the sun was setting. In addition, the corn from the set up with Juliet and Gianluca, had been cut down, which was a big problem as there would not of been that continuous flow between the 2 shots. But fortunately, we discussed that most of our shots that we shot listed and storyboarded was close-up so it was fine because we would have not of captured the background as much. Actually, shooting  him was fine as we stuck to the schedule and asked him to sing along with the electric guitar at the end of the song incase if we wanted to of kept those shots. We had also decided that we should get a shot of him walking away (which was not storyboarded or shot listed) at the end so make we could put that at the end of the music video to finish it off.

Music Video Coursework : Editing First and Second Cut

For the first few weeks, putting down particular tracks was easy for us as we knew how to work the programme and we used different tools to short-cut the process for us. It really felt like the pieces were matching up as the music video really made more sense when looking at it electronically put together then on paper using storyboards and shot lists. Although, we did use our pre-production pack to identify and make new 'bins' (folders in Final Cut Pro (FCP)) and name them to particular things such as 'Bounty' which was the pub we shot at or 'Field' and so we would drop the different shots into them making it easier to pick particular shots that we needed because it was filtered into specific names for us to use.

The first week, we decided that it was essential to look through all of our footage to what we really needed or scrap the ones we didn't as we did not want to use footage that was not of a high quality standard. In addition, we wanted to lay out a few tracks down to see how it looks overall and then afterwards we really start making music video cuts.

In the second week, we really got editing that week as we planned to smooth out the transition between the pubs set ups of him singing with the field shots where he and Juliet were acting. As we did this before with the AS coursework - our assumption was that it would be simple and we would only have to put a few cuts in each set ups. But actually, it was a lot longer than I thought it would have of taken. We spent most of our free in the first few weeks because to get a particular sync right with the visuals and music was very difficult. Also, getting an appropriate shot in a specific part was easier but you still had to understand what shots worked and didn't work with the previous set ups.

Music Video Coursework : Treatment

*Ignore The Music Part*

A treatment is a breakdown of your movie story, the foundation for a screenplay

It reveals the full story and its structure, and shows the main and secondary characters

personalities, relationships, and how they change and develop.

Although, a treatment normally is for a movie or short story, we purposely created one for the music video because it helped us break down everything we needed to focus on for the music video filming and to aid us with why we did everything we did.

Music video Coursework : Storyboard and Shot List for Performance

This is the shotlist and storyboard for the performance of the the music video where we filmed Gianluca in the pub, with lighting.

Music Video Coursework : Storyboard and Shot List for the Narrative

This is the storyboard and shot lists for the narrative that we are filming for the second day

Music Video Coursework : Shooting Day #1 and #2

Today, we went to our first location which is 'The Bounty' pub. This is where we filmed his acoustic guitars. We went earlier than everyone else so we could set up so we could replicate the lighting like we had done in the recce as we thought that it worked with the feeling that we had wanted to create. Around lunch time, Gianluca and Juliet arrived with the appropriate clothing and we started filming. We had filmed extra footage that we wanted to use for the narrative which is when they both walk out and in and see each other then pause and walk past each other then we see him leave. This took constant filming of the feet, eyes, face etc.. which was very hard although, the actors were very compliant with what we had asked from them. The bounty pub were very helpful and they allowed us to play the song (REPEATEDLY) for us to get the shots we needed for the actual shoot. This allowed us to match the singing and struming to the music so we could edit that perfectly on the pre-production stages. Overall, it was a good day and I am happy that it all wen as smoothly as it did.

The second day of shooting we all got there at around 11:30am and walked to the corn field at the right time. This is when the sun was at its highest point and so there was more sunlight so when filming there was already natural warm colours. It was the first time the artist and actress had met so it was awkward at first but after a few takes, the 2 got along and actually had a bit of spark which helped the romantic part to our music video. They were both very patient, professional and co-operative which was good as we could obtain the things we needed while building a good relationship with them. They worked well together and with us which in turn made what could have been a stressful shoot day due to weather or location going wrong into a relaxed environment.

To conclude both days went well for me and Sapir when shooting our music video, the atmosphere was very relaxed as we knew what we wanted to achieve in the time we had and both actors cooperated well.

Music Video Coursework : Logistics

We talked to the artist and the actress, the day before and we told them when they needed to be there and the clothing they needed to where. This helped us co-ordinate where people needed to be and organise when we could start shooting the music videos etc...

Wardrobe

In the table below, the listed items are required on the filming day. We have added more columns so later on we can add additional features. We have also included the management of the prop and this means that they are in charge of the property of the prop and ensure that it is where it needs to be when desirable.

No.	Wardrobe
1	black t-shirt and jeans – Gianluca Volpe
2	white t-shirt and jeans – Gianluca Volpe
3	Jean shorts and flowery tshirt  - Juliet (female character)
4
5

Equipment

In the table below, the equipment that are required to film the opening sequence. We have included again the management of the item and ensure it is there when needed.

No.	Equipment	Managed by…
1	Camera Kit	Sophie
2	Tripods (x2)	Sophie
3	LED light	Sapir
4	Steady Cam	Sapir
5	Guitars	Gianluca

Logistics

Day 1

11:30 - Set up

12:30 - Actors arrive and brief

12:40 - Start Filming

14:00 - Finish filming

Day 2

11:45 - Meet near station and walk to location

12:30 - Arrival

12:40 - Start Filming

14:00 - Finish Filming

Music Video Coursework : Risk Assessment

Risk Assessment is a systematic process of evaluating the potential risks that may be involved in a projected activity or undertaking.
The purpose of risk assessment includes the prevention of any risks, and this should always be a goal. Where elimination of risks is not possible, the risks should be reduced and controlled.
This really seemed like such a waste of time but when you think about it, in the real life world, working on a location with actors/actresses, it is very essential that you care for their needs and make sure their safe. If something does happen, it relies on you to solve it and so risk assessment makes it easier to check what to do rather than panicking in the heat of the moment.

ROYAL BOROUGH OF WINDSOR AND MAIDENHEAD                    Risk Assessment.                                          OA10

Directorate:                                                                                                                Organisation: Awesome Production

Activity: Media Studies – A2 Music Video Course Work Filming.                          Planned date for the activity : 23^rd , 24^th  and/or 25^th July

                                                    

Hazards	Persons at risk	Risk control measures	Risk	Comments
Injury from trips, environment etc	Film Unit	Unit ALWAYS walks, (no running). Route to different pier areas risk assessed (on going risk assessments acceptable). Producer responsible for Unit equipment which is be kept tidy and boxed at all times when not in use. Use of tripod to be ‘guarded’ when in use by Producer and Assistant Director.	Low	All crew (Students) 16+. To apply to ALL hazards.
Lost crew	Film Unit	Unit stays together as Unit and walks as a Unit to the next location. Head count before and after each move.	Low
Filming in pub : Bounty	Film Unit, Member of the Public	Producer to acknowledge the ‘Right of Way’ by members of the public over the property and to be responsible for the acceptable courteous and respectful behaviour of the Unit at all times towards members of the public. Producer to be aware and to avoid unnecessary personal accessories that can limit the free movement of arms and legs and to advise about appropriate footwear being worn for the purposes of filming.	Medium
Filming in a National Park Trust location	Film Unit, Members of the Public	Producer to acknowledge the ‘Right of Way’ by members of the public over the property and to be responsible for the acceptable courteous and respectful behaviour of the Unit at all times towards members of the public. Producer to be aware and to avoid unnecessary personal accessories that can limit the free movement of arms and legs and to advise about appropriate footwear being worn for the purposes of filming.	Medium
Lack of unit organisation	Film Unit	Producer placed strategically, where they can view most of what is happening. Crew are briefed about distance ahead, stops etc.	Low
Members of the Public	Film Unit. Members of the Public.	Producer to acknowledge the ‘Right of Way’ by members of the public over council land and to be responsible for the acceptable courteous and respectful behaviour of the Unit at all times towards members of the public.	Low
Weather	Film Unit	Producer must be aware of the weather forecast for the day and make contingency plans as appropriate.	Low	Contingency Plan is to film the next day. If weather is still a concern, the filming must take place on the 25th July.
Breakdown in communications	Film Unit	Producer to carry mobile phone and have numbers of all crew.	Low
Manual handling	Film unit	Unit advised to limit the amount of personal luggage ‘on set’ Filming equipment to be ‘double handed’ when necessary.	Low	ALL equipment light and manageable and can be managed ‘single handed’.
First Aid	Film Unit	Everyone is to have in hand ALL emergency contact numbers for ALL emergency services including Hospitals for Emergency and Fire and Rescue Service	Low