Wednesday, 12 November 2014

Digi-Pack Coursework : Research of CD Digi-pack


1975's Album

The digipack has low key lighting, which anchors the idea of Indie Rock as it is stereotypical to the genre. The white light that outlines the speakers also anchor the idea of the indie rock genre as it is stereotypical for artists of this genre t be focused on their music shown by the musical equipment of speakers. As most videos of this genre include a performance element , it is another way for the band to portray to their fans its all about the sound.

As well as this on the front cover, highlighting the bands name emphasises exactly who they are without getting in your face. Its a simple yet effective way of composing a Digipack to appeal to wide audiences. Its very interesting in the fact that there are no band members on the front or back of the covers, juxtaposing the amount of times they are composed in the music video. This creates not only an enigma to the new listener but also anchors ideologies about those who create indie rock and how they want to present themselves

Another thing that is interesting between the two print pieces of text is that they’re symmetrical in the colour scheme, font style and the background image. By doing this it creates a trademark for the band and gets them noticed worldwide, as people will see this colour scheme and instantly relate to the 1975. 

The fact the colour scheme is black and white is also significant as it again anchors the ideas of indie rock as it is conventional within the genre as it connotes a sense of isolation and being on the outer edge translating to being different which of course what “indie” means.

Taylor Swift's Red Album

Compared to the other album she has, Taylor Swift's fourth album is very bold. She has made a statement as she has a bold font compared to her girly font beforehand. Her album has strayed from country music and now has gained a more of pop stereotype with her album.  It focuses on her as an artist and female rather than her country artist with her guitar as before.  Taylor is seen with a top hat hiding her face apart from her lips which is red. 'RED' the word is seen very bold throughout the whole album, maybe for the artist to convey a bold statement about something and this could be about relationship, friendship or her life in general. Also, red is the colour of extremes. It’s the colour of passionate love, seduction, violence, danger, anger, and adventure. Taylor Swift may want to convey these conventions throughout her album songs. Her on the front cover slightly hidden might suggest that there is more to uncover than we expected and give audience curiosity and 
Taylor Swift's name is on the front cover album highlighted bolded as well (although a tad smaller than the album name). This shows the audience boldly who the artist is from the first glance at the cd.


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