There are 4 things that I am going to talk about and that is
the process of obtaining the feedback, data I have collected, analysing the
data and conclusion.
Process of Obtaining Feedback
I completed a number of ways to collect feedback which was
Survey Monkey, asking year 7 and up about their reactions and understanding to
the music video, sent an email round the school, sent messages and posted on
social media sites (Facebook and Twitter) and verbal feedback from media
students – talking to them and asking them about what they think.
Why I did those things?
Firstly, I thought it would be easier to reach the
demographic and for the demographic to reach me. Also, for the specific ways of
obtaining feedback; for Survey monkey, email and social media sites its really
easy for someone to quickly click on a link and type up their responses or
reaction to the music video which is easier for audience to access so have more responses and us to analyse.
Having face to face/verbal feedback can help us tell their
reactions through their speech or body language and ask follow up questions
whereas a questionnaire you cannot do that. That was still very simple whilst
got more detailed
We also used media students/peers which was helpful because
they knew about the topics covered and how to produce a music video. They had
gone through the stages and experience themselves. Therefore obtaining feedback
from them would we more developed because they could give us certain things
that maybe a year 7
Data Collected
Data collected is more of the specifics of what the audience
came up with.
So with the face to face Asking year 7 and up in classes
about their reactions to the music video. There was very mixed opinions. Some
people said they really liked it, some said that it wasn't for them because
they might not have of liked the music or something like that. These are the responses
that stood out compared to the others as they were all so similar.
Year 7 response 11 said that
- I like the way
he played the guitar,
- I liked the
camera angles
- The camera
shakes a little bit
- Graphic view is
flawless
- It is a bit too
repetitive
There are some of the comments that we agreed with
but there are some that we didn't think about such as Year 7 response 14 said
- I think it was
very touching because the title and the song made you excited
- I think they
should improve on the background of the music video
- It is a bit too
fast
When developing or preparing/planning for the
music video we did think a lot about the background because we concentrated
more on the music video shown rather than showing more of a narrative of the
relationship. Also, knowing that someone else is thinking about that, gives us
as a producer a thought about what to do next.
There were also positive responses by Year 7 response
15 and 20 said
- I think that is
flows well
- Looks amazing
- Like the setting
- Lyrics are
catchy
- Quite unique
- Video could be a
bit more interesting
- Would make people listen and watch over it again
This just showed that we did a put few things that
the target market wanted and liked. There were a few more constructive feedback
responses such as Year 7 response 19 said
- Found it boring
- I liked it was
filmed in a field
- Overall ok
- Not amazing
- Didn't catch my
attention
There are these types of responses that might not have
helped us to understand a lot about the music video. This next response was
also really helpful from a year 10, response 10 said
- Very well done
- Good Quality
- Acting was a bit
awkward when the boy and girl were holding hands, it didn't look natural
We didn't think about telling them because we had to get
through all the shots we needed to get through.
Another form of data collection was Survey
Monkey. It had similar responses to verbal feedback. I picked (again) the most
relevant ones. The first one had said….
There are a few of these that said
- they didn't like the close-ups face shots of his mouth
- they said there needed to be more wider shots.
This may be because the setting seemed more appropriate or like it more. Another responce is
There were these types of feedback to show what we should do next or should have of done. Maybe because they didn't think the 2 people in the song fit together well or they didn't understand the story.
So the response was really similar to the first few verbal responses.
We has 6 main questions which are shown below:
With the sent messages on Facebook and Twitter or posting it on those social media websites, not only did we reach our targeted demographic (ages 14 - 25) but also people other than them. We had more positive feedback, which is great but because they are our families and friends that are responding, they are more reluctant to give us criticisms compares to someone we didn't know. Overall, they were very happy with our music video.
Media students responses were very similar too. For example, they also said, there were wobbly/static shot. But instead they suggested to us to use a steady cam to make the film smoother.
Analyse the data
I first thought about what the feedback tells you about the product. I came up with it being successful as well as non-successful.
It was successful because it reached the people who we wanted it to reach so we marketed it well because most of the people who had been responded especially were mostly under 18 and females. It was perceived in the way we wanted it to (i.e. romance was seen between the two people and him singing about the memories he has) because most of the audience knew what it was about and they did like it. Yes, they had criticisms but it still reached those people. Also, I think the audiences for local artist are kind of particular about what they expect from a music video because they know them compared to national or worldwide artists which don’t care as much what they see. Also, there weren’t a lot of comments about improvement or it was the same thing to improve so our product was successful
It was unsuccessful because some of our audience didn’t like the music video and that was something we were concerned about especially as we wanted to produce the music video for that audience and we had asked people of that demographic what they would like to see. Knowing they didn’t like it with those particular things in the music video. Also, the things that they mentioned in the feedback such as close-ups etc… You can see what they would have of liked because it is a conventional ideas/concepts.
Analysing the audience which was important to mention because although we have feedback, it may be the audience target that we picked that wasn’t right. We have our target demographic which was ages 14 – 25 and the audience of Gianluca which we thought would be similar. We mainly wanted females because stereotypically they like romance.
We thought that at those ages there are definitely dislikes and likes. We thought that their likes were mostly popular, mainstream music that kind of has a beat to it which Capital FM provides. Also, at that age they are more interested in current celebrities like Ellie Goulding because it conforms to the music they like. There is this contrast as well because they also like very different music away from these popular bands such as calm and folk music Ed Sheeran when they first started out but he became popular through his songs. But it was the contrast between what type of music that was out there and him, that made his music so popular.
With that age ranges dislikes; it is very complicated because everyone likes different things so it’s hard to understand their dislikes.
Expectations for music videos. Between that age ranges they want a feel good beat or calm R ‘n’ B song or a beat to keep them going. Also, anything that sparks inspiration or romance.
Conclusion
When referring to question ‘What have you learnt from Audience Feedback?’
I think I have learnt a lot and especially the difference between local artist, directors (producers) and the audience because there are a wide variety of opinions you want to include in a music video to make it the next big thing for that artist. Also, when editing the music video we disregarded comments from media students throughout because we didn’t agree with them. Although, what we didn’t take under consideration is that they are our audience too. They are people that are watching our music video, not at the final stage but throughout the whole planning and editing which we now see the importance because there were repetitive ideas that were said in the feedback that was also said by our friends/media students. I feel like I learnt a lot about applying to large audience difficult. Specify the specific audience you want to appeal to especially when it comes to a local artist.
What I would do differently?
I think I would definitely consider learning how to work with a steady cam and consider all factors that has been discussed here carefully when planning so the next project would be better.
